There are several reasons to include transcripts in your email marketing efforts:
Accessibility: Transcripts make your content accessible to individuals with hearing impairments. SEO Benefits: Search engines can crawl and index text more efficiently than audio or video, improving your search rankings. User Preference: Some users prefer reading over watching or listening, and a transcript provides them with this option. Content Repurposing: Transcripts can be repurposed into blog posts, social media content, or other marketing materials.