When Should You Use SMS or Phone Calls Over Email?
SMS and phone calls are particularly effective for urgent updates, such as limited-time offers, appointment reminders, and event notifications. For example, a retail store might use SMS to alert subscribers about a flash sale, while a medical office could send appointment reminders through SMS. Phone calls, on the other hand, are best reserved for high-value interactions, such as follow-ups on complex customer inquiries or closing sales deals.