Using a centralized calendar is essential for several reasons:
Coordination: It helps in coordinating between different team members and departments, ensuring that there is no overlap or conflict between campaigns. Planning: It allows for effective planning of email campaigns, ensuring that they are sent at the optimal times for maximum engagement. Tracking: It helps in tracking the performance of different campaigns, allowing for data-driven decisions and improvements. Resource Management: It aids in better resource management by providing a clear view of the workload and deadlines. Consistency: Ensures brand consistency by allowing the marketing team to visualize and review all campaigns before they are sent out.