Maintaining a clean database is crucial for several reasons:
Improved Deliverability: A clean database ensures that your emails land in the recipients' inboxes rather than their spam folders. Higher Engagement: Accurate and relevant email addresses lead to better open and click-through rates. Cost Efficiency: Sending emails to invalid or uninterested contacts is a waste of resources. A clean database helps you focus on engaged recipients. Compliance: Adhering to data protection regulations such as GDPR and CAN-SPAM is easier with a clean database.