There are several strategies to keep your email database clean:
Regular Audits: Periodically review and remove inactive or incorrect email addresses. Double Opt-In: Use a double opt-in process to ensure that subscribers are genuinely interested. Email Verification Tools: Utilize tools to validate email addresses at the point of entry. Segmentation: Segment your list to send targeted and relevant content, reducing the likelihood of unsubscribes and spam complaints. Engagement Metrics: Monitor engagement metrics to identify and remove unengaged subscribers.