The hero image serves several vital functions in email marketing:
Captures Attention: A compelling hero image can capture the recipientâs attention right away, encouraging them to read further. Conveys the Message Quickly: Given the limited time and attention span of most email recipients, a hero image can quickly communicate the core message or theme of the email. Enhances Brand Identity: Consistent use of high-quality hero images that align with your brand can significantly enhance your brand identity. Boosts Engagement: Emails with visually appealing hero images tend to have higher engagement rates, including better click-through rates and conversions.