Why is a Marketing Calendar Important for Email Marketing?
Having a marketing calendar is crucial for several reasons:
Consistency: A well-planned calendar ensures regular communication with your subscribers, helping to build and maintain engagement. Planning: It allows for better content planning, ensuring that emails are timely and relevant to current trends and events. Resource Management: A calendar helps in allocating resources efficiently, ensuring that design, content, and technical teams are aligned. Performance Tracking: It provides a framework to track the performance of various campaigns and make data-driven decisions for future strategies.