An effective marketing calendar should include the following components:
Campaign Name: A descriptive name for each email campaign to easily identify it. Send Date: The scheduled date and time for sending the email. Target Audience: The segment of your email list that will receive the campaign. Content Theme: The main message or theme of the email. Call to Action (CTA): The desired action you want recipients to take. Key Performance Indicators (KPIs): Metrics to measure the success of the campaign, such as open rates, click-through rates, and conversion rates.