Having a targeted email list is crucial for several reasons:
Higher Engagement Rates: Emails sent to a targeted list have higher open and click-through rates because the content is relevant to the recipients. Improved Conversions: A targeted list leads to better conversion rates as the recipients are more likely to be interested in your offerings. Cost Efficiency: Sending emails to a targeted audience is more cost-effective, reducing unnecessary expenditure on uninterested recipients. Enhanced Customer Relationship: Personalizing emails based on a targeted list helps build stronger relationships with your audience.