There are several reasons to use plain URLs in your email marketing campaigns:
Transparency: Recipients can see exactly where they are being directed, which can build trust. Simplicity: Plain URLs can sometimes be more straightforward and less distracting than embedded links. Spam Filters: Some spam filters are less likely to flag emails with plain URLs as spam, which can improve deliverability. Accessibility: Plain URLs can be easier for certain email clients and screen readers to interpret, making your emails more accessible.