Effective bounce handling is essential for several reasons:
Maintaining Sender Reputation: High bounce rates can negatively impact your sender reputation, leading to your emails being marked as spam. Improving Deliverability: By removing invalid addresses, you increase the likelihood of your emails reaching the inboxes of engaged recipients. Cost Efficiency: Email service providers often charge based on the number of emails sent. Reducing bounces means you are not wasting resources on undeliverable emails.