What are the Key Elements of Effective Email Text?
- Subject Line: The first impression your email makes. It should be short, attention-grabbing, and relevant. - Preheader Text: This is the snippet of text that follows the subject line when an email is viewed in the inbox. It should complement the subject line and encourage the recipient to open the email. - Body Content: This is where the main message is delivered. It should be clear, concise, and persuasive. Use short paragraphs, bullet points, and sub-headings for readability. - Call to Action (CTA): A critical component that directs the reader on what to do next. It should be compelling and easy to spot.