Broken or incorrect links can lead to a variety of negative outcomes, including:
Reduced Credibility: When recipients encounter broken links, it diminishes the trust they have in your brand. Lower Engagement: If links donât work, recipients may lose interest and fail to engage with your content. Missed Opportunities: Functional links are crucial for driving traffic to landing pages, product pages, or other important destinations. Poor Analytics: Broken links can distort your campaign performance metrics, making it harder to assess the effectiveness of your email marketing efforts.