What Are the Best Practices for Clickable Elements?
To make your clickable elements more effective, consider the following best practices:
Placement: Position your CTAs and clickable elements prominently within the email. They should be above the fold whenever possible. Relevance: Ensure that the clickable elements are relevant to the email content and the recipient's interests. Mobile Optimization: Make sure your clickable elements are easily tappable on mobile devices. This often means larger buttons and more spacing. Testing: Conduct A/B tests to determine which designs and placements yield the highest click-through rates.