Code review is crucial in email marketing for several reasons:
Cross-client Compatibility: Different email clients (like Gmail, Outlook, Yahoo) render HTML and CSS differently. A code review ensures your email looks good on all platforms. Improved Deliverability: Emails with clean, optimized code are less likely to be flagged as spam, improving your chances of reaching the inbox. Brand Consistency: Regular reviews help maintain brand standards by ensuring that design elements, fonts, and colors are consistent. User Experience: A well-coded email enhances user experience, leading to higher engagement and conversion rates.