Why is Column-Level Encryption Important in Email Marketing?
Email marketing involves handling vast amounts of personal data, including names, email addresses, and sometimes more sensitive information. Protecting this data is crucial for maintaining customer trust and complying with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Column-level encryption helps to secure specific data points, making it more difficult for cybercriminals to access and misuse this information.