Why is Content Relevance Crucial in Email Marketing?
In the realm of Email Marketing, content relevance is the keystone of a successful campaign. Relevant content ensures that your emails are engaging, valuable, and actionable for recipients. When your audience finds your emails pertinent to their interests and needs, the likelihood of click-through rates and conversion significantly increases. Irrelevant content, on the other hand, can lead to higher unsubscribe rates and can damage your brand reputation.