Corrupted data can have several negative impacts on your email marketing efforts, including:
Decreased Deliverability: Emails sent to incorrect or invalid addresses are more likely to bounce, affecting your overall deliverability rates. Poor Engagement: Emails sent to outdated or incorrect contacts are less likely to be opened and engaged with, reducing the effectiveness of your campaigns. Wasted Resources: Time and money spent on sending emails to invalid or incorrect addresses are resources that could have been better utilized elsewhere. Reputation Damage: High bounce rates and low engagement can harm your sender reputation, making it more difficult to reach your audience in the future.