curiosity

Why is Curiosity Important in Previews and Snippets?

The preview text or snippet serves as an extension of your subject line and provides a second chance to pique curiosity. It should complement the subject line and provide just enough information to make the reader want to know more. For example, if your subject line is "Unlock Exclusive Benefits," your preview text could be "Find out how you can save more today."

Frequently asked queries:

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