Email marketing relies heavily on the ability to segment audiences, personalize messages, and analyze user behavior. Document databases offer several advantages that make them particularly well-suited for these tasks:
Flexibility: Document databases can easily handle different data structures, allowing marketers to store diverse information about customers without needing to conform to a rigid schema. Scalability: These databases are designed to scale horizontally, making it easy to manage large volumes of data as your email list grows. Real-time Data Processing: Document databases can quickly process and retrieve data, enabling real-time personalization and segmentation.