Despite the potential for high returns, email campaigns can face several challenges:
- Deliverability Issues: Emails that end up in spam folders or get blocked can hinder your campaign’s reach. - List Fatigue: Over-emailing can lead to audience fatigue, resulting in higher unsubscribe rates. - Content Relevance: Delivering irrelevant content can disengage your audience and reduce the effectiveness of your campaigns. - Data Privacy: Navigating data privacy regulations like GDPR can be complex, but it’s essential for maintaining trust and compliance.