Why is Data Theft a Serious Issue in Email Marketing?
Data theft is particularly concerning in email marketing for several reasons. First, email lists contain sensitive personal information such as names, addresses, and purchasing history, which can be exploited for fraudulent activities. Second, stolen data can lead to a loss of trust among subscribers, damaging the brand's reputation. Third, companies may face legal penalties for failing to protect customer data, particularly under regulations like GDPR and CCPA.