data validation techniques

Why is Data Validation Important?

Accurate data is essential for several reasons:
1. Improved Deliverability: Ensures that your emails reach the intended recipients.
2. Cost Efficiency: Reduces costs associated with sending emails to invalid addresses.
3. Enhanced Engagement: Helps in targeting the right audience, thereby increasing engagement rates.
4. Compliance: Ensures adherence to [GDPR](https://gdpr-info.eu/), [CAN-SPAM](https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business), and other regulations.

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