Effective database monitoring is crucial for several reasons:
Data Accuracy: Ensures that the contact information is correct and up-to-date, reducing the chances of email bounces. Deliverability: Helps in maintaining a good sender reputation by reducing spam complaints and increasing email deliverability rates. Segmentation: Enables precise segmentation, allowing for more personalized and targeted email campaigns. Compliance: Ensures adherence to regulations such as GDPR and CAN-SPAM, avoiding legal repercussions and fines.