The importance of a DBMS in email marketing cannot be overstated. It helps in the following ways:
Data Organization: Keeps customer data organized, making it easy to segment and target audiences. Efficiency: Automates data handling processes, reducing manual effort and errors. Security: Ensures that sensitive customer information is stored securely. Scalability: Capable of handling large volumes of data as your business grows. Integration: Can be integrated with other systems like CRM, analytics tools, and email marketing platforms.