How Can You Measure the Success of Email-Driven SEO Efforts?
To measure the success of using email marketing to influence SEO metrics, you can use tools like Google Analytics to track traffic sources, user behavior, and conversions. Monitor metrics such as:
Referral Traffic: Check how much traffic is being directed from your email campaigns. Engagement Metrics: Analyze the time spent on page, bounce rate, and pages per session for visitors coming from email links. Conversion Rates: Track how many conversions are coming from email-driven traffic.