Why is Design Optimization Crucial in Email Marketing?
Optimizing the design of your email marketing campaigns can significantly impact your engagement rates, click-through rates, and conversion rates. A well-designed email not only captures the reader's attention but also guides them towards the desired action, be it making a purchase, signing up for a webinar, or simply reading more content. Poorly designed emails, on the other hand, can end up in the spam folder or be swiftly deleted.