ediscovery

Why is eDiscovery Important for Email Marketing?

Email marketing involves the dissemination of promotional messages to a large number of recipients. Given the volume and potential sensitivity of these communications, eDiscovery becomes crucial for several reasons:
Legal Compliance: Ensuring that email marketing practices comply with laws and regulations, such as GDPR and CAN-SPAM Act.
Data Security: Protecting customer data and maintaining the integrity of marketing lists.
Litigation Preparedness: Being ready to produce relevant email communications in the event of a legal dispute.

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