Email marketing offers several benefits for e-commerce companies:
Cost-effective: Compared to traditional marketing methods, email marketing is relatively inexpensive. High ROI: Email marketing consistently delivers one of the highest returns on investment among digital marketing channels. Personalization: Allows for tailored messages based on customer behavior and preferences. Direct Communication: Provides a direct line to the customerâs inbox, ensuring the message is delivered. Measurable Results: Offers detailed analytics to track the success of campaigns.