Email marketing offers multiple benefits for eBay sellers:
1. Direct Communication: It enables direct communication with customers, providing personalized recommendations and updates. 2. Cost-Effective: Compared to other marketing channels, email marketing is highly cost-effective. 3. Performance Tracking: eBay sellers can track open rates, click-through rates, and conversions to measure the success of campaigns. 4. Customer Retention: Regular emails help maintain customer loyalty and drive repeat purchases.