Reliability in email marketing is crucial for several reasons:
Trust: Reliable emails help build and maintain trust with your audience. If recipients consistently receive valuable and expected content, they are more likely to engage positively. Engagement: High reliability ensures that emails are delivered to the inbox rather than the spam folder, increasing the chances of engagement. Reputation: Consistent and reliable email campaigns contribute to a good sender reputation, which in turn improves deliverability rates. ROI: Reliable emails drive better results, leading to a higher return on investment for your marketing efforts.