How to Monitor and Analyze Email Campaign Performance?
Regular monitoring and analysis of your email campaigns are essential for maintaining reliability. Use these steps:
Track key metrics such as open rates, click-through rates, conversion rates, and bounce rates. Use A/B testing to experiment with different subject lines, content, and designs. Analyze the performance of different segments of your audience to tailor your campaigns better. Use feedback loops from ESPs to understand how ISPs perceive your emails.