Engagement tracking is critical for several reasons:
Performance Measurement: It helps measure the effectiveness of email campaigns, determining which emails resonate with your audience. Optimization: By understanding engagement, marketers can optimize subject lines, content, and timing to improve results. Segmentation: Tracking engagement allows for better segmentation of email lists, enabling more personalized and targeted emails. ROI: It provides a clear picture of the return on investment (ROI) for email marketing efforts.