Field completeness is crucial for several reasons:
Personalization: Accurate data fields allow for better personalization in your emails, which can increase open rates and engagement. Segmentation: Completeness ensures that you can effectively segment your audience based on various criteria, leading to more targeted and relevant campaigns. Analytics: Comprehensive data provides more reliable insights, helping you tweak your strategies for better results. Deliverability: Clean and complete data reduces the chances of bounce rates and spam reports, improving your email deliverability.