Geographical segmentation allows you to personalize your email campaigns in a way that resonates with specific groups of people. Here are a few reasons why it is important:
Relevance: Tailoring content to local events, seasons, or holidays makes your emails more relevant. Timing: Sending emails at optimal times based on the recipient's time zone can improve open rates and engagement. Cultural Sensitivity: Understanding cultural differences can help in crafting messages that are respectful and effective. Regulatory Compliance: Different regions may have varying email marketing regulations and compliance requirements.