Using a targeted list is crucial for several reasons:
Higher Engagement: When recipients receive content that is relevant to them, they are more likely to open, read, and act on your emails. Improved Conversion Rates: Tailored content can lead to higher conversion rates as it addresses the specific needs and interests of the audience. Reduced Unsubscribes: Sending relevant emails reduces the likelihood of recipients unsubscribing from your list. Better Deliverability: High engagement rates can improve your email deliverability, ensuring that your emails land in the inbox rather than the spam folder.