Implementing a gradual ramp up is crucial for several reasons:
Sender Reputation: ISPs closely monitor email traffic and can penalize senders who suddenly increase their email volume. A gradual increase helps build a good reputation. Deliverability: Sudden spikes in email volume can lead to emails being blocked or sent to spam folders. Gradual ramp-up improves email deliverability. Data Insights: Sending small batches initially allows you to analyze performance metrics and address any issues before scaling up.