Greenwashing is harmful for several reasons. Firstly, it misleads consumers who genuinely want to make environmentally responsible choices. This not only undermines consumer trust but also diverts support away from genuinely sustainable businesses. Secondly, it allows companies to avoid making real, impactful changes to their operations, perpetuating harmful environmental practices. Lastly, it can lead to regulatory and legal repercussions, as more authorities crack down on misleading marketing practices.