How Does Greenwashing Manifest in Email Marketing?
Greenwashing in email marketing can take several forms, from exaggerated claims about a company's sustainability efforts to vague and unverified statements. For instance, a company might send an email boasting about their "eco-friendly" products without providing any concrete evidence or certifications. They may use terms like "green," "sustainable," or "eco-friendly" without any substantial proof or may highlight minor eco-friendly initiatives to overshadow their larger, more harmful practices.