Consistency: With IMAP, marketers can access their email campaigns and responses from multiple devices, ensuring they stay updated no matter where they are. Collaboration: IMAP makes it easier for teams to work together on email marketing campaigns as everyone can see the same set of emails and updates in real-time. Efficiency: Marketers can efficiently manage their inboxes, categorize responses, and track the performance of their campaigns without worrying about missing any critical emails.