IMAP offers several advantages that can benefit email marketers:
Synchronization: Changes made on one device are reflected on all devices, ensuring that the inbox is always up-to-date. Server Storage: Emails are stored on the server, freeing up local storage space and allowing access to emails from anywhere. Organizational Tools: IMAP supports folders and labels, making it easier to organize and manage emails. Search Functionality: Advanced search capabilities allow marketers to quickly find specific emails or threads, enhancing productivity.