What Are the Consequences of Poor Index Management?
Poor index management can lead to several issues, including:
Low Deliverability: Your emails may end up in spam folders, reducing the chances of being opened. Decreased Engagement: Sending irrelevant emails can lead to lower open and click rates. Higher Costs: You may end up paying more for a larger, unengaged list. Legal Issues: Non-compliance with email regulations can result in hefty fines and penalties.