Why is it important to have a clear call-to-action?
A clear [call-to-action](#) (CTA) guides your recipients on what you want them to do next, whether it's making a purchase, signing up for a webinar, or downloading a resource. A well-designed CTA should be prominent, concise, and compelling. Poorly designed or unclear CTAs can lead to low conversion rates as recipients may not know what action to take.