Failure to honor opt-outs can have severe repercussions. Here are a few reasons why it is crucial:
Legal Compliance: Many laws, including the CAN-SPAM Act in the USA and the GDPR in the EU, mandate that businesses must provide an easy way for recipients to opt-out and must honor these requests promptly. Reputation Management: Ignoring opt-out requests can damage your brand reputation. Recipients who feel their preferences are disregarded may share their negative experiences publicly. Email Deliverability: Continually sending emails to people who have opted out can lead to higher spam complaint rates, which can adversely affect your email deliverability.