Why is it Important to Identify Participating ISPs?
Understanding which ISPs are participating and influencing your email delivery is essential for several reasons:
Deliverability: Knowing the ISPs helps in monitoring deliverability rates and identifying issues specific to certain ISPs. Compliance: Different ISPs have different compliance requirements and policies. Identifying them helps in adhering to these policies. Optimization: Tailoring email campaigns according to the rules and preferences of these ISPs can optimize performance. Reputation Management: ISPs monitor sender reputation. Identifying ISPs helps in maintaining a positive sender reputation.