Why is it Important to Maintain a Clean Email List?
Maintaining a clean email list is crucial for several reasons: 1. Improved Deliverability: Clean lists reduce bounce rates and improve your sender reputation with ISPs. 2. Higher Engagement Rates: Targeting active and interested subscribers increases open and click-through rates. 3. Cost-Efficiency: Many email marketing platforms charge based on the number of subscribers. Removing inactive or invalid addresses reduces costs. 4. Compliance: Adhering to regulations like GDPR and CAN-SPAM Act requires keeping a clean list to avoid penalties.