To make data-driven adjustments, you need to focus on key metrics. These include:
- Open Rate: Indicates the percentage of recipients who open your email. A low open rate could mean your subject lines are not compelling enough. - Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email. A low CTR could suggest that your content is not engaging. - Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase. A low conversion rate could imply that your call-to-action (CTA) needs improvement. - Bounce Rate: Shows the percentage of emails that were not delivered. A high bounce rate could indicate issues with your email list quality. - Unsubscribe Rate: Tells you how many recipients opted out of your email list. A high unsubscribe rate could mean your content is not meeting your audience's expectations.