make data driven adjustments

How to Identify Key Metrics?

To make data-driven adjustments, you need to focus on key metrics. These include:
- Open Rate: Indicates the percentage of recipients who open your email. A low open rate could mean your subject lines are not compelling enough.
- Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email. A low CTR could suggest that your content is not engaging.
- Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase. A low conversion rate could imply that your call-to-action (CTA) needs improvement.
- Bounce Rate: Shows the percentage of emails that were not delivered. A high bounce rate could indicate issues with your email list quality.
- Unsubscribe Rate: Tells you how many recipients opted out of your email list. A high unsubscribe rate could mean your content is not meeting your audience's expectations.

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