Ensuring your subscriber information is up-to-date is crucial for several reasons:
Improved Engagement: Accurate data allows for more personalized content, which increases engagement. Compliance: Keeping subscriber information current helps in adhering to regulations like GDPR and CAN-SPAM. Better Segmentation: Updated details allow more effective segmentation, leading to more targeted campaigns. Reduced Bounce Rates: Updated contact information reduces the likelihood of emails bouncing back.