Validating new subscribers is crucial for several reasons:
Improved Deliverability: Ensuring that your email list consists of valid email addresses helps improve your email deliverability rates, avoiding hard bounces and protecting your sender reputation. Enhanced Engagement: Valid subscribers are more likely to engage with your content, leading to higher open and click-through rates. Cost Efficiency: Many email service providers charge based on the number of subscribers. Removing invalid addresses helps you save on unnecessary costs. Compliance: Validating subscribers helps in complying with regulations like the GDPR and CAN-SPAM Act, reducing the risk of legal issues.