Cleanliness in email marketing is essential for several reasons:
1. Improved Deliverability: Clean email lists and well-crafted content help ensure that your emails actually reach your subscribers' inboxes rather than getting flagged as spam. 2. Enhanced Engagement: Clear and concise emails are more likely to capture your audience's attention and encourage them to take action. 3. Compliance: Adhering to regulations like GDPR and CAN-SPAM helps you avoid legal issues and build trust with your audience. 4. Brand Reputation: Clean, professional emails reflect well on your brand and can help you build a positive relationship with your subscribers.